amy – Boost up your radio advertising business! -

Boost up your radio advertising business!

Programmatische Handelsplattform für Radio-Publisher & Vermarkter

Exploit new sources of revenue through automated & programmatic advertising.

amy is an independent platform operated in the cloud as SaaS (Software as a Service). It brings linear radio ad inventory in a fully automated process to the digital desk. Through amy radio advertising is programmatic and can be traded automatically. This lets radio publishers & marketers extend their traditional sales – regional and national – to a third global, digital, automated and programmatic market. With minimal effort. Without changing reliable and familiar business models. But with an enormous opportunity to earn additional income.

What amy can do for you.

With amy your radio inventory can be booked electronically in different ways:

via online booking, the “classic method”, but digital and automated, and/or

via our web portal or individual interfaces to advertisers.

Globally scalable. Enriched with first- and third-party data (geo, reach, program, targets, etc.).

24/7. Near real time.

The third and easy way of monetization for radio!

Einfach, schnell & hocheffizient - auf Augenhöhe mit digitalen Medien.

Advantages & Benefits

Creating new income

Expand in the programmatic business without replacing your current business processes and models. Offer quick targeting and modern data driven campaigns. Acquire more customers and market power. Recycle remaining inventory without effort, in near real time, and with maximum output. Benefit from automation, high speed, and efficiency.

Low level barrier

Connect directly to our marketplace in-the-cloud. It doesn’t take much effort or cost much. Because amy is harmoniously embedded in your daily business. There’s no need to change your existing workflows and software systems. All you need is a state-of-the-art API.

Fun but no risk

Make sure you are state of the art and reach the programmatic peak of digital media. With amy. At the same time, you keep everything under control. You determine the conditions and prices of programmatic trading. You decide what’s available, white and blacklisting … It’s up to you which inventory goes online and what is kept for classic sales.

amy – the revolutionary boost for your radio business!

What else amy has to offer.

A customer portal for direct interaction
and communication between
buyer and seller

An integrated
audio workflow management

And by the way …

If you are looking for an ingenious campaign management system, we recommend amily.

amily is a fully integrated advertising management system. It is already leading in the GSA radio market and already linked to amy. Together unbeatable.

How to move on?

Simply give it a try. Check how your free inventory can be traded automatically on amy. Connect your campaign management system with the platform. Be convinced by conducting a proof-of-concept (POC) suitable to your market. Evaluate the results of the POC and then: Let’s go!

Introducing

Enabling Automated & Programmatic Audio

As a consulting company, audioscale offers orientation in the growing, technology-driven audio market. It supports all market participants in their entry into technology-based contact value creation via amy’s technology – the programmatic technology architecture for the entire audio inventory (digital & linear). As a consultant and business enabler for the development of new ROIs within the programmatic ecosystem, audioscale focuses on the best possible use of amy’s proprietary technology for publishers, marketers and agencies, without pursuing its own media interests.

News zu amy & Programmatic Advertising

Splicky erweitert über Partnerschaft mit One Tech Group/SSP1 und amy das programmatisch verfügbare Radio-Inventar

3. March 2025

Radio kann Programmatic – jetzt sind die Sender am Zug (ADZINE Interview)

12. February 2025

Von traditioneller Radiowerbung zu datengetriebenen Strategien – Die Transformation des Audio-Marketings

24. October 2024

RMS Austria, amy und One Tech Group setzen programmatische Kampagne für Hutchison Drei Austria im österreichischen Radio um

11. September 2024

Call us.
+49 40 308 51 56-10

Write us.
contact@amy.radio

Visit us.
amy GmbH, Alstertor 9, 20095 Hamburg, Germany